LARGO YANFANG SHE
Largo is a curated discovery platform that introduces emerging makers across Asia, to design and craft enthusiast in the US, through their products and stories.
The platform exists because thousands of small craft producers in the region are doing considered, skilled work that never reaches an audience capable of sustaining them — not because the work is insufficient, but because the visibility infrastructure does not exist.
I.Brand Identity System
II.Intent & Rationale
III.Cultural Relevance & Audience
IV.User Journey
V.Competitive Landscape
VI.Business Model
VII. Early Sketches
VIII. Bibliography
MFAD 2026 I. Brand Identity System
Largo is named after the musical tempo, slow, broad, deliberate. The name describes how the platform is meant to work: not fast consumption, but considered discovery. The tempo also describes what it values in its makers: intentional and careful.
The framework maps brand values to their corresponding characteristics and design drivers.
Each design decision on Largo connects back to one of these three columns.
The palette is drawn from traditional pigments and dyes used across the region. The geometric patterns follow the same logic: each tile is abstracted from a visual motif native to one of the craft categories it represents. Largo uses a set of five geometric tile patterns, each mapped to a craft category represented on the platform. Patterns appear as category identifiers, and decorative elements in editorial layouts.